Fractional leadership, explained.

A senior operator embedded in your business one to three days a week. They take a role, not a project.

A fractional leader sits at your leadership table on a part-time basis, usually one to three days a week. They own a function, marketing, product or go-to-market, and carry accountability for the outcome the same way a permanent executive would. 

Because they have done the job before, often several times, they are contributing in the first week rather than the first quarter. There is no ramp-up, no learning the category, no waiting for a strategy document to land.

Fractional executives are not a new phenomenon, however their popularity was grown over the last 5 years as organisations look to drive more agility into their leadership team.